Profile of SML ISUZU Trucks
The efforts of Punjab State Industrial Development Corporation Limited led to the establishment of Swaraj Mazda Limited when they tried to obtain a letter of intent from the Government of India. The GOI was interested in installing the unit and issuing the license for an LCV in order to save the fuel consumption in the economy. Thus the Govt. installed an Indo-Japanese LCV units in Punjab, Uttar Pradesh and Madhya Pradesh. The contribution of PSIDC was: obtaining the letter of intent in 1981, and transferring the same in favour of the company in 1983. Punjab Tractors limited then implimented the project. The project in its concept, is now focussed at developing new products, production technology and building a new culture and value system in the organisation. The best way to address growth opportunities, harness and open up new markets was through leadership in product technology. The search for technology brought the company face to face with Peugeot and renault of France, Volkswagen and Man of West Germany, Leyland of U.K., TAM of Yugoslavia and Isuju Duihatsu and Mazda of Japan, while evaluating the relevant technologies of these countries, the criteria that the Management had kept before itself was to select a vehicle powered by a four cylinder diesel engine, capable of providing maximum pay-load capacity best suited for local conditions and fuel efficient thus ensuring best value for money to the Indian consumer. It was this approach that led the company to Tokyo Kogyo Company Limited (known as Mazda Motor Corporation) the well know Japanese manufacturers of the internationally know Mazda Automobiles and LCVs. The SML later started a JV with Isuzu and came to be known as SML ISUZU.
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