CHENNAI 08/DEC/2014: E-commerce companies and their logistics partners seem to have learnt their lessons from the innumerable delivery bloopers and delays that happened during the Diwali sales this year. Ahead of Google\'s Great Online Shopping Festival (GOSF) from December 10 to 12, online retailers and logistics companies alike are preparing for the deluge of orders, even as several courier companies are still recovering from the backlog they have from the previous big online events.
This year, the GOSF has about 450 companies participating, almost twice as many as last year, and also has a special section offering products at Rs 299 with free shipping and cash on delivery. Most online retailers are expecting thrice as many orders during the event compared to regular days. From hiring supply-chain experts, increasing capacities and poring over customer trends to predict demand, companies are going all out to get the deliveries right this time.