Mumbai 03/Dec/2014: Allcargo Logistics Ltd, part of the Avvashya Group is Indias largest logistics company in the private sector listed on BSE and NSE. Allcargo has partnered with DBS Singapore Slammers as their Logistics Partner for the International Premier Tennis League (IPTL). Worlds first of its kind fast paced tennis championship IPTL kicked off with its inaugural matches in Manila (Philippines). Allcargo has partnered with DBS Singapore Slammers team which comprises former and current tennis champions such as Serena Williams, Andre Agassi, Lleyton Hewitt, Patrick Rafter, Daniela Hantuchova, Tomas Berdych, Bruno Soares and Nick Kyrgios. Allcargo is also the co-owner of DBS Singapore Slammers team, with other owners being Mr. Sunil Gavaskar former cricketing legend of India, Mr. Ajay Sethi and Mr. Kishan Gehlot.
With the groups global presence in over 90 countries, this partnership with DBS Singapore Slammers has given the organisation a multinational platform through sport, to showcase their corporate brands Allcargo and ECU-LINE. As a professional sport tennis is followed and watched by spectators across the globe which also includes elite corporate decision makers. As IPTL will be played across APAC, wherein Allcargo and ECU-LINE have substantial business presence and leadership in the logistics space, thus this partnership has given the organisation an innovative branding platform to reach out to its markets and prospects. With the support of a multinational organisation like Allcargo, for DBS Singapore Slammers team as well for the innovative IPTL format, it will be a major boost for taking this game to the masses across the world and developing the sport of tennis for new generations of players in India.
Following the first phase of IPTL in Manila, DBS Singapore Slammers will face other teams on their home turf starting 2 - 4 December. The games will be played at the venue Singapore Indoor Stadium. Speaking on the occasion, Mr. Shashi Kiran Shetty Executive Chairman of Allcargo Logistics Ltd said: For Allcargo it is a proud moment to support the sport of tennis through our association with DBS Singapore Slammers. We believe this format of tennis will inspire the younger generation of players across India and the world and it help to expand the reach of tennis as a professional sport. With Indias rise as a hub of global trade and commerce, every sport in the country also needs an international standards exposure and environment to increase our skills to world class standards. This innovative format of tennis will lay the foundation for the next generation. Mr. Vikas Gehlot CEO of the DBS Singapore Slammers team also commented: We are proud to have Allcargo as our partner. As one of the leading teams in the inaugural series of IPTL, DBS Singapore Slammers has the best contingent of former and current champions of tennis. We will focus on playing the best professional tennis and win this unique championship. We will also spearhead the awareness of tennis as a sport to new masses as well as be the best brand ambassador of the game.