Ace Turtle, a Bangalore based technology company that offers fully managed e-commerce business consulting and solutions, including Omni Channel retail, today announced their association with Myntra and Flipkart. The alliance will focus on International brands that intend to launch in the high potential but retail infrastructure challenged, Indian market. The online first route will enable them to reach the Indian consumer who desires these brands.
The International online stores of these brands were not successful due to unique challenges of the online market in India like cash on delivery, the Indian payment gateway, logistical challenges on last mile delivery and reverse logistics. The new alliance will provide local fulfilment, logistics & payment gateway facilities. Ace Turtle along with Myntra and Flipkart will share their respective knowledge and expertise to accelerate the ecommerce development of international brands in India. As part of the overall strategy, Ace Turtle will power the mono-brand online stores and Flipkart & Myntra combine, will offer reach by on-boarding these brands on both the portals.
Speaking on the alliance, Nitin Chhabra, CEO, Ace Turtle Services said \"This alliance will offer a complete desirable market-entry solution to brands and enable them to achieve the upside potential. We are very proud to partner with Flipkart & Myntra, the market leaders in the space\" Ganesh Subramanian, Chief Operating Officer, Myntra commented, \"Through this alliance, we will be able to offer the desired international brands that Indian consumers are looking forward to. Through the Myntra and Flipkart platform, brands will not only get best in class retail brand presentation but also reach millions of Indian consumers in a considerable short go-to-market timeframe.\" Report 28/10/14